Programmatic plays in the Super Bowl

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Interesting article in The Drum regarding Programmatic usage in the Super Bowl: “The big, brassy, creative ads may be the darlings of Super Bowl advertising. But programmatic advertising is having its say as well. Digital marketers, just like those looking to break through during the big game on the big screen, are fighting for their own pieces of the digital pie — and there are plenty of programmatic opportunities to be had, if done right.  The whole article can be read here: Programmatic plays in the Super Bowl

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